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Vermont Open Farm Week - Farmer Participation

Hello Farmers!

Registration is officially open for the 7th annual Vermont Open Farm Week! 

This year’s Open Farm Week will take place August 8 - 15, 2021 - please save the date!

For 2021, Open Farm Week will focus on events appropriate for Vermont’s current state mandated guidelines as part of Governor Scott’s Vermont Forward: Roadmap to Reopening.

According to the Roadmap, by July 4th all gatherings and events will have no capacity restrictions, and masks and physical distancing will be encouraged. Of course, the Open Farm Week Organizing Committee recognizes that all events will be planned based on the comfort levels of each individual farmer/host.

Open Farm Week creates an opportunity for folks to visit farms and connect with Vermont's working landscape, and it's a great way to engage with your customers and community. We are all looking forward to getting out and enjoying Vermont this summer! Remember, you can choose any day during the week to host an event, or have events on multiple days. Registration for farm participation will run until July 1st.

Registration is now open! Sign your farm up at the link below.

 

CLICK HERE TO REGISTER!

 

Important Details for Open Farm Week 2021

Event Requirements

Feedback has shown that people attending Open Farm Week events are looking for activities, farmer interaction, and unique events. Rather than listing a farm stand as open throughout the week as an Open Farm Week event, the farm will be required to have an activity (big or small) in addition that is not part of their regular farm schedule.

Feel free to think outside of the box. And if you want to include a standing event you usually host during that week, we’re just asking that you provide a special addition to the event that we can highlight for Open Farm Week. Questions about this? Please let us know - we can help you find the right fit for your farm.

Cost to Participate

To effectively plan and produce Open Farm Week, the Vermont Open Farm Week committee starts planning 10 months prior to the event. We’ve calculated the true cost of organizing Open Farm Week at well over $400 per farm. The recommended fee for participation is $50/farm. However this year, we are offering a range of registration fees in an effort to make Open Farm Week accessible to all farms.

Registration fees go towards coordination and planning of the week long event, registration management and outreach, DigInVT website promotion, paid digital and radio advertising, print advertising, marketing materials and promotional resources for each farm, technical assistance, and in-state marketing and promotion through the many communication channels of the DigInVT committee organizations.

Resources

Many resources and tips on hosting events are available here: www.uvm.edu/vtagritourism. Some specific guides for setting up an event may be particularly helpful! 

Featured Farms

For farms interested in being a Featured Open Farm Week Farm, you can pay an additional $20. For this fee, DigInVT will boost a social media post (a full match of $20) promoting your event to a targeted audience and your farm will be prioritized in our media outreach. Please stay tuned for more information. We will be sending out emails about social media starting in June.

Technical Assistance

Our Open Farm Week team is available to provide resources & technical assistance to a limited number of farms that would like support developing ideas and preparing for visitors. Vera Simon-Nobes of the Farm-Based Education Network and Lisa Chase of UVM Extension can help you develop an event that's right for your farm and community, along with a timeline, marketing plan, and safety plan. There is no additional charge for this technical assistance, but you do need to apply for it via the Open Farm Week registration form.

Technical assistance looks different for every farm. It can be anything from a 15 minute phone call about event marketing or an email conversation about social media promotion to an on-site visit for help to develop a safety plan and/or discuss ideas for an event. It’s really up to you and it ranges from farm to farm.

For shorter questions, there is no need to apply. Please feel free to reach out to any of us.

Discounts

Neighboring farms interested in collaborating and marketing their events together can sign up together and receive a $10 discount per farm. 

Please be in touch with any questions and we look forward to hearing about your events!

The 2021 Open Farm Week Organizing Committee

Livy Bulger, NOFA-VT and the Vermont Farmers Market Association; Lisa Chase, UVM Extension; Lydia Pitkin, Farm to Plate Network; Sara DeFilippi, Vermont Department of Tourism and Marketing; Alissa Matthews, Vermont Agency of Agriculture, Food and Markets; Amelia Norris & Tara Pereira, Vermont Fresh Network & DigInVT; Carrie Putscher, City Market; Vera Simon-Nobes, Shelburne Farms and Farm-Based Education Network;  

Vermont Open Farm Week is made possible by the generous support of media sponsor, Front Porch Forum and the partner organizations below.



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